We get this question everyday! Our jewelry is pre-owned and allows us to sell our jewelry to our valued customers at one-third to one-half of typical prices. Our pieces are beautiful and unique and we can offer individuality, and personal flair to your jewelry buying experience. Thank you for stopping by our site. We are also happy to serve you at our brick-and-mortar store that has been in business for more than 35 years. See you soon!